Yahoo wanted to take people back to the 90s when the internet was a little less… “doomscrolly”. So we hit the nostalgia vibes hard and brought back your mom’s favorite fitness routine, Tae Bo. And it couldn’t be done without Billy Blanks himself leading the class.
Get ready to sweat like it’s 1999. (Yes I’ve done the routine. Yes, I’m old enough to remember this on VHS).
We studded the Tae Bo class with content creators for maximum coverage and entertainment. Then we had each do their won testimonial. Each made content for Yahoo’s page and their own.