Apple and Google may be bigger giants in the tech space but Yahoo is a tech brand with some actual personality. To help them stand out, the content we create for them is inspired by Yahoo’s love of the unconventional mixed with their desire to actually be helpful.

👇The Stats👇

71.3K new TikTok followers✅ Positive sentiment increased from 29% to 44%✅

Average shares per post up 340% (78 to 341)✅ Engagement rate increase from 1.81% to 4.22%✅

👇 The overall vibe in January👇

For the Yahoo weather app, we sold in the idea of going around the country to different Chili’s restaurants to report the weather.

That’s 3 Chili’s, 3 different cities, 3 triple dippers. 1 dream come true.

Trend based native content I made.

Went dressed as the AOL Running Man to Kyle Mooney’s Y2K movie premier.

A24 and Kyle Mooney’s movie Y2K heavily featured AIM, so Yahoo decided to bring back the AOL Running to interview Kyle.

Concepted and directed by me

BTS of me meeting the cast and crew of Y2K (Tim Heidecker and Fred Durst).

Partnered with the creator Wes to be our national weather reporter for the month of January.

The best weather reporters are in the field. So, we found niche action sports creators to report the weather while there were actually out, experiencing the conditions, in real time.

Some really nice comments I’ve received